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Nowadays rarely can we spot someone without a mobile phone. People are either talking over a mobile phone, or drafting/reading SMS, playing games, listening music, taking photos/videos, browsing net etc, thus making it an inevitable part of modern life. The mobile subscribers and service providers are rapidly increasing day by day. Latest records indicate that by the end of 2015, the total number of mobile subscribers in India will cross 100 crores. That means nearly 80% of the total population in India will be using mobile phones. Recent surveys & studies reveal that mobile subscribers in India will rapidly increase in the coming years, each of them having at least 3-5 mobile connections.

It is here that the advertiser gets a new platform to reach potential customers through SMS Marketing or Mobile Marketing. Mobile Marketing is an innovative technique that enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network.SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just a couple of days during the festivals or promotions. SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or to develop strong brand awareness among the mass.